EPISODE SEVEN -- It's known as the "illusory truth effect"; repeat something enough and sooner or later it will be accepted as fact. (Think Muhammad Ali's axiom, "I am the greatest."  The power of hype is an independent filmmakers greatest asset, especially in an over saturated market place.  Standing out can be the difference between your film being "picked up" or your fate becoming artistic oblivion.  Join your hosts, award winning filmmakers Christian Stavrakis and Mark Ricche as they provide an in-depth  lesson on the "power of hype" for today's independent filmmakers.