Tarang is a businesswoman and jack of many trades as she likes to call herself. She is a passionate person who owns an Indian clothing brand called 'Vivarang'.
Vivarang: Weaving Traditions, Empowering Artisans
Step into the vibrant world of Vivarang, a unique clothing brand that proudly embraces India's rich cultural heritage. With a passion for preserving traditional art forms, Vivarang specializes in crafting exquisite Kantha and Kalamkari saris and dupattas that reflect the artistic prowess of skilled artisans across the country.
Kantha, an age-old embroidery technique originating from West Bengal, is beautifully incorporated into the fabric, creating intricate patterns and motifs that narrate stories of the region's cultural heritage. Kalamkari, on the other hand, is a traditional hand-painting method, predominantly practiced in Andhra Pradesh and Telangana. Vivarang's Kalamkari designs exude elegance, with natural dyes and elaborate motifs adorning the fabric.