In this episode of Unlocked, hosts Austin Leonard and Elizabeth Donovan engage with Amie Owen, a veteran in the retail media industry. They explore the evolution of retail media, the importance of consumer behavior, and the role of data in shaping marketing strategies. Amie shares her insights on innovation, experimentation, and the need for brands to adapt to changing consumer habits. The conversation emphasizes the significance of having a clear North Star for retail media networks and the necessity of simplifying strategies to stay relevant in a fast-paced industry.