Your grand opening had 47 cars instead of 470. By week's end, you'd barely hit 400 total. The bank is calling, investors are nervous, and you're wondering what went wrong.Here's the truth: Grand openings don't fail because of bad locations or timing. They fail because operators start marketing AFTER they open instead of BEFORE.The Problem:❌ Most operators flip the switch on opening day and hope people show up❌ They try to create demand after opening (too late)❌ Result: 47 cars on opening day, panic by noon, deflation by closingThe Solution:✅ Build demand for 90-180 days BEFORE opening✅ Open with 5,000+ text subscribers waiting for you✅ Pre-sell 200-500 memberships before washing your first carReal Results:One OptSpot client followed this playbook:Built 8,000 text subscribers before openingPre-sold 274 memberships ($7,000 MRR on day one)Washed 600+ cars on opening day (not 47)The 3-Strategy Framework:1️⃣ Build Your Text Club (Start 6 Months Out)Launch "Join the VIP List" campaignOffer: First wash free + founding member pricingGoal: 5,000-10,000 contacts before opening2️⃣ Pre-Sell Memberships (60 Days Out)Create "Founding Members" offerExample: $24.99/month first year (vs $34.99 regular)Limit to 500 spots for exclusivity3️⃣ Create Countdown Urgency60 days out: "Founding member pricing ends soon"30 days out: "Only 50 spots left"7 days out: "Final call"Opening day: "We're open! Come get your free wash"Already Opened and Struggling?It's not too late. Apply the same strategy:Build your text club NOWLaunch a "Founding Member 2.0" campaignCreate urgency around rate increasesRemember: Grand openings don't happen on opening day. They happen 6 months before.Visit OptSpot.com to schedule a strategy call for custom help. Stop hoping people show up. Start guaranteeing they will.