The future is impossible to predict, but we can always prepare for it. As the year comes to a close, Jon and Ryan shift focus to 2023 and talk about one thing you do control: your budget planning. 

They give suggestions on what every ecommerce business should invest in and what they can do without in the coming year. 

Listen to the full episode if you want to learn:

1. Why you need to invest in customer acquisition
2. What role affiliates and influencers can play in 2023
3. Why social ads should not be a priority for next year
4. Why you should still invest in SEO

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.