Sign up to save your podcasts
Or
Share Episode 70 – Events and Shows | 10 Tips for Getting the Most from Events
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 70 – Events and Shows | 10 Tips for Getting the Most from Events
custom apparel businesscustomer serviceeventsMarketingshowsStartup Business
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
Resources & Links
In this episode of the CAS Podcast, learn 10 tips to get the most out of events and shows that will help you acquire new customer for your custom apparel business. These are simple yet effective techniques you can apply before, during and after events that are critically important to ensure success in the custom apparel business.
Show Notes
Premarketing
This is a great way to bring people to meet you and pull some business in advance. Get them to commit to visiting you, picking up their order there, etc. Advertise to your customers you will be there, post to FB event pages, make your own FB event page. If there is a list of attendees or booths…. reach out to some of them as well.
Refine Your 30-Second Pitch
At trade shows, you really only have about 30 seconds before you lose the attention of the person you’re trying to sell to. That’s why it’s critically important to nail down your 30-second elevator pitch before you arrive at the event. An effective elevator pitch will include a short description of what your product or service is and concisely detail how it can help that individual or their business.
Make Connections at the Event
You are about to be surrounded by a bunch of other business owners, many of them successful. Are all of them wearing custom apparel? They should be! Be sure all of them know you, and have your info. Also sign up for their email lists, learn about them. There may be an opportunity in the future.
Have a way to collect emails, get reviews, get followers, etc.
This is a time to get people on your email list, get people to like you on facebook, follow you on twitter, etc. You can get creative “Like me on FB and get a coupon” or give away something for free for a follow. Have an ipad or laptop out with your email for sign up. If you have MC or CC you can have one of your forms up, or your website too.
When possible, go before you attend
This is an opportunity to scope out the scene, see what type of people attend. See what booths get attention. See if there are any ideas you can ‘borrow’.
Have a way people can keep your info
Business cards are great…. but think of something else fun too… might be worth it. Can cooler, Bottle opener, etc. Think of your audience. If its businesspeople… pens and cards. If its dog lovers, a small bag of treats with your card. If its bikers.. beard combs. People love these little giveaways… even though its mostly junk trinkets, its a reason to stick your hand out and say hello.
Bundles / Upsells
A “show deal” is a great way to upsell to your customers AND gives your customers an opportunity to save money. Add a hat for only XX, Buy x Get y, This is our show promo deal. order a shirt, hat, polo, tote bag normally $120 now, $99
Offer something special, not available at the show
Not to delay sales, but to catch people that don’t see what they like from what you’re displaying. Tell non-buyers about a jacket or hat or something that you’re excited about that you didn’t have time to prep for the event. Get their information if they express any interest.
Work the crowd
Be sure to greet everyone who comes to your booth, even if you are busy. Say hello, point to cards, show email sign up, shake hands, say “i will be right with you.” Certain people can rob your time, you have to realize when someone is a “talker” .. not a “buyer.” Be friendly, wear a smile, say hello.
When its slow.. step OUT of the booth… sand in front. Have literature in your hand. Even if you just say hi to people passing buy. Have a clear message of what you DO displayed as well. Then you are standing out there, people can know to stop by if interested. This helps to have fun giveaways or an event.
Know what idea i like? Have a spinning wheel. People love to spin wheels. They can win anything from a coupon, a free ice cream sunday, to a 100% custom free t-shirt. etc etc. (This can also be a way to work with local vendors/customers (“hey i am going to be at a show, want to give me some free Ice Cream Coupons to give away on my wheel”
Post Marketing
Email people, call people. Have a post show special or coupon. Contact them after. Most people will have little-to-no follow up. You can be the best by picking up the phone, emailing people. thanking them.
Watch the END of the video below for 2 more tips that make a HUGE difference!
The post Episode 70 – Events and Shows | 10 Tips for Getting the Most from Events appeared first on Custom Apparel Startups.
View all episodes
By Custom Apparel Startups
4.7
2727 ratings
custom apparel businesscustomer serviceeventsMarketingshowsStartup Business
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
Resources & Links
In this episode of the CAS Podcast, learn 10 tips to get the most out of events and shows that will help you acquire new customer for your custom apparel business. These are simple yet effective techniques you can apply before, during and after events that are critically important to ensure success in the custom apparel business.
Show Notes
Premarketing
This is a great way to bring people to meet you and pull some business in advance. Get them to commit to visiting you, picking up their order there, etc. Advertise to your customers you will be there, post to FB event pages, make your own FB event page. If there is a list of attendees or booths…. reach out to some of them as well.
Refine Your 30-Second Pitch
At trade shows, you really only have about 30 seconds before you lose the attention of the person you’re trying to sell to. That’s why it’s critically important to nail down your 30-second elevator pitch before you arrive at the event. An effective elevator pitch will include a short description of what your product or service is and concisely detail how it can help that individual or their business.
Make Connections at the Event
You are about to be surrounded by a bunch of other business owners, many of them successful. Are all of them wearing custom apparel? They should be! Be sure all of them know you, and have your info. Also sign up for their email lists, learn about them. There may be an opportunity in the future.
Have a way to collect emails, get reviews, get followers, etc.
This is a time to get people on your email list, get people to like you on facebook, follow you on twitter, etc. You can get creative “Like me on FB and get a coupon” or give away something for free for a follow. Have an ipad or laptop out with your email for sign up. If you have MC or CC you can have one of your forms up, or your website too.
When possible, go before you attend
This is an opportunity to scope out the scene, see what type of people attend. See what booths get attention. See if there are any ideas you can ‘borrow’.
Have a way people can keep your info
Business cards are great…. but think of something else fun too… might be worth it. Can cooler, Bottle opener, etc. Think of your audience. If its businesspeople… pens and cards. If its dog lovers, a small bag of treats with your card. If its bikers.. beard combs. People love these little giveaways… even though its mostly junk trinkets, its a reason to stick your hand out and say hello.
Bundles / Upsells
A “show deal” is a great way to upsell to your customers AND gives your customers an opportunity to save money. Add a hat for only XX, Buy x Get y, This is our show promo deal. order a shirt, hat, polo, tote bag normally $120 now, $99
Offer something special, not available at the show
Not to delay sales, but to catch people that don’t see what they like from what you’re displaying. Tell non-buyers about a jacket or hat or something that you’re excited about that you didn’t have time to prep for the event. Get their information if they express any interest.
Work the crowd
Be sure to greet everyone who comes to your booth, even if you are busy. Say hello, point to cards, show email sign up, shake hands, say “i will be right with you.” Certain people can rob your time, you have to realize when someone is a “talker” .. not a “buyer.” Be friendly, wear a smile, say hello.
When its slow.. step OUT of the booth… sand in front. Have literature in your hand. Even if you just say hi to people passing buy. Have a clear message of what you DO displayed as well. Then you are standing out there, people can know to stop by if interested. This helps to have fun giveaways or an event.
Know what idea i like? Have a spinning wheel. People love to spin wheels. They can win anything from a coupon, a free ice cream sunday, to a 100% custom free t-shirt. etc etc. (This can also be a way to work with local vendors/customers (“hey i am going to be at a show, want to give me some free Ice Cream Coupons to give away on my wheel”
Post Marketing
Email people, call people. Have a post show special or coupon. Contact them after. Most people will have little-to-no follow up. You can be the best by picking up the phone, emailing people. thanking them.
Watch the END of the video below for 2 more tips that make a HUGE difference!
The post Episode 70 – Events and Shows | 10 Tips for Getting the Most from Events appeared first on Custom Apparel Startups.