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Episode #70: Interview: Kesha Williams BA (Hons)
About
Kesha Williams BA (Hons)
Forbes Featured Founder & CEO of Award Winning ColorBlend Makeup | Makeup Expert | Makeup Artist | Entrepreneur
Website: www.colorblendmakeup.com
LinkedIn: https://www.linkedin.com/in/keshawilliams1/
ColorBlend Makeup is a high performance beauty brand that Kesha created after understanding there was a gap in the market for cosmetics, for women with deep and dark skintones, that wasn't always easily accessible or readily available. With nearly 15 years of experience working as a Makeup Artist and Beauty Consultant for well known cosmetic brands, Kesha combined all of her artistry and freelance skills, product knowledge and market research to bring ColorBlend Makeup to the market. Kesha says "ColorBlend Makeup primarily markets to ethnic beauty consumers - who contribute to at least 3bn of the UK spend - and are consumers who want more from brands in terms of, and not limited to; commitments to maintain product ranges, representation in the form of ownership, making it easier to find and source new products and featuring more ethnic consumers in marketing campaigns and the media." ColorBlend Makeup helps to solve the problem, "why aren't brands doing better to meet the needs of ethnic consumers?" and it is Kesha's mission is to supply more products tailored to the black, mixed race and Asian consumer markets, and create opportunities for them to access products that understand their needs and represent them through increased marketing efforts.
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By Sabrina Ben SalmiAbout
Kesha Williams BA (Hons)
Forbes Featured Founder & CEO of Award Winning ColorBlend Makeup | Makeup Expert | Makeup Artist | Entrepreneur
Website: www.colorblendmakeup.com
LinkedIn: https://www.linkedin.com/in/keshawilliams1/
ColorBlend Makeup is a high performance beauty brand that Kesha created after understanding there was a gap in the market for cosmetics, for women with deep and dark skintones, that wasn't always easily accessible or readily available. With nearly 15 years of experience working as a Makeup Artist and Beauty Consultant for well known cosmetic brands, Kesha combined all of her artistry and freelance skills, product knowledge and market research to bring ColorBlend Makeup to the market. Kesha says "ColorBlend Makeup primarily markets to ethnic beauty consumers - who contribute to at least 3bn of the UK spend - and are consumers who want more from brands in terms of, and not limited to; commitments to maintain product ranges, representation in the form of ownership, making it easier to find and source new products and featuring more ethnic consumers in marketing campaigns and the media." ColorBlend Makeup helps to solve the problem, "why aren't brands doing better to meet the needs of ethnic consumers?" and it is Kesha's mission is to supply more products tailored to the black, mixed race and Asian consumer markets, and create opportunities for them to access products that understand their needs and represent them through increased marketing efforts.