Using Podcasting to Grow Your Business (with Gary Jones, Grow Radio)

 

🎙️ Host: Mary Asante

👤 Guest: Gary Jones (Grow Radio) – HR Voices podcast editor & podcasting specialist

 

Episode Overview

 

In this behind-the-scenes episode, Mary is joined by Gary Jones from Grow Radio — the person who helps edit HR Voices and keeps episodes polished and on schedule.

 

Together they explore how podcasting can be used as a practical business tool for HR consultants, SMEs, and service-based business owners — not just as “another marketing task,” but as content that can sit at the centre of your brand, visibility, and client engagement.

 

What You’ll Learn

• What podcasting really means today (and how it has evolved beyond audio)

• The difference between a “true” podcast (audio-first) and podcast content that includes video and clips

• Why podcasting is a powerful tool when time is tight — and how to avoid it becoming “just another thing”

• How podcasting builds trust, authority, and visibility faster than most social media formats

• Whether you need guests (and why solo episodes can be just as effective)

• How to keep a consistent show and still “mix it up” with different episode formats

• Why listening is a crucial skill for hosts (and what most people miss when they focus on scripted questions)

• How podcasts strengthen client relationships and bring out the human side of your consultancy

• Where AI helps in podcast production — and where it can go too far

 

Key Takeaways

• Put the podcast at the centre of your marketing if you want it to last. If it sits “on top” of everything else, it’s the first thing that gets dropped when you’re busy.

• Podcasting gives you something social media can’t: sustained attention. Gary notes many listeners in the UK give around 20–25 minutes to a single episode — far more time than most social posts ever get.

• You don’t have to launch a podcast to benefit from podcasting. Being a guest is a lower-effort, high-impact way to increase reach and credibility.

• Your voice builds trust. Podcasting helps your audience experience you as a person — not just a brand or service offering.

• Repurposing is the real power move. A single episode can become video clips, a transcript, a blog, newsletter content, and multiple social posts.

 

Podcasts Formats Mentioned

• Guest interviews

• Solo episodes (especially useful as a backup or core format)

• Co-host conversations

• Panel discussions

• Recap episodes (a signature HR Voices format that helps listeners catch up quickly)

 

Gary’s Top 3 Tips

1. Listen actively – take notes and decide on one action you’ll take from what you heard

2. Be a guest before you launch – guesting is a high-value way to test podcasting without the workload

3. Invest in the idea, not the gear – you don’t need expensive equipment, but you do need a clear purpose and plan

 

Call to Action

 

If you enjoyed this episode, please share it with your network and help more people discover HR Voices.

 

📩 Want to be a guest on HR Voices? Email: [email protected]

Thank you.