For a few generations, Myrtle Beach, South Carolina has been a staple in the golf travel world. They set a standard that many others followed and as many new golf destinations emerged, the area sometimes fell down the list as a trip choice.

That is changing.

The 90+ golf properties in Myrtle Beach are stepping up to get the next generation of golfers familiar with their wide range of offerings. That "flex" includes a new PGA TOUR event in the area, other new facilities, and a long list of courses re-investing in their amenities. We details some of these changes on this show.

We also discuss Tiger Woods returning to play on the PGA TOUR after ten months away from official events, the rising trends of Canadian women succeeding at Division 1 NCAA golf tournaments, and share some thoughts on the new honourees for the 2024 Golf Ontario Hall of Fame.