The 5 with Wendi Cooper

Episode 71 Authentic Advertising - Does It Exist?


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Oddly enough I sat down to record and I found myself distracted by LinkedIn.  A post, no one I know, but someone I follow in advertising, posted something quite poignant.  It's the subject of this episode, so listen because I read it to you, you'll like it.  It has to do with authenticity.

Do you think its important for a brand to be authentic?  Do you expect a brand to support a cause? How far does one go - is there a fine line on being authentic that it becomes inauthentic?

My take on the new Perry Mason, and why Scott Galloway matters.  

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The 5 with Wendi CooperBy C Spot Run Productions