Friends since the 4th grade, Craig Dunlap and Kirk Meyer have led their $8 million dollar distributorship through a host of changes, most notably a conscious cut in 30% of their revenues which led eventually to a 30% increase in gross profit. We sat down with Crag and Kirk to explore why and how they decided to narrow their focus on the right kind of client and how they have managed to build a successful company through a strong partnership. We also discussed the values that govern their business and how it affects the way they work, values that are expressed in the acrostic, "Gimme Magic."