Carole Rains is an amazon seller facing the challenge of growing a profitable business where there is a high volume of inventory she needs to purchase. One major roadblock for Carole arose when Amazon lost her order and she had to quickly replace her inventory. In this episode we also discuss some novel approaches to addressing inventory that cost literally nothing and will make those amazon lost shipment problems dissappear. In addition we talk about profit margins and how Carole can dictate at least a 4x markup (or more!) by using simple things like a name change or packaging her products with educational components too.