Marketing advice on the internet often sounds great until you try to apply it to a real business.

In this episode of Confessions from the Home Office, I talk about something I see all the time when working with clients and talking with other business owners: the gap between marketing advice and reality.

Online, there’s no shortage of people sharing “the strategy that works for everyone.” But when you’re actually running a business—serving clients, managing projects, and trying to keep everything moving—those strategies don’t always translate the way people promise.

In this episode, I break down several pieces of marketing advice that are repeated constantly online, including:

The pressure to post on social media every day

The idea that you must choose an extremely narrow niche

Why not every business needs a sales funnel

The myth that content alone will bring clients

And the belief that you have to be everywhere online

The truth is that most marketing advice isn’t necessarily wrong, it just isn’t universal.

Learn more about my work: https://marketmomentum.biz.