When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it affects people and society as a whole. That does not mean you should avoid it, just understand how to maximize the experience for YOUR audience.

Critical Race Theory has a negative connotation and can invoke ire in audiences, but I want to discuss a different kind of Critical R.A.C.E. Theory that can actually invoke awe and inspiration with your audiences.

These four concepts can help your audience know, like, and trust you and your business:

R - Relevance

A - Authority

C - Commitment

E - Execution

This episode explores how by using the R.A.C.E. formula with your content marketing... Can WIN hearts and minds!

Is social media creating more or less interaction for you lately?

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