“Front and center is that we're people first,” John Fairclough said. Making sales to clients or to companies staffed with professional buyers isn’t easy because most sales teams aren’t people-focused.

John Fairclough shares 5 techniques for recentering sales on what matters: building relationships with people.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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