In this episode, you'll learn different ways you can understand your audience better from Rob Cassetti and Tom Schuler.

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

• Rob Cassetti, Senior Director of Creative Strategy and Audience Engagement at Corning Museum of Glass: https://www.cmog.org/
• Tom Schuler, Chief Government Relations Officer at the Metropolitan Museum of Art in NYC: https://www.metmuseum.org/

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-1/