On this week’s episode presented by Busey Bank, I’m joined by good friend Rick Oleshak, the Global Strategic Marketing Director at AB Biotek, a division of AB Mauri. Rick is at the helm of crafting global strategies and driving innovation for a company that leads in fermentation solutions across industries like consumer alcohol, bioethanol, and nutrition. But Rick’s expertise doesn’t stop there.

With a career that spans nearly three decades, he’s brought brands to life at household names like Anheuser-Busch, where he led marketing for Stella Artois and Budweiser, and earlier in sports with NASCAR and the Orlando Magic. From building global marketing campaigns to fostering customer insights, Rick has a unique ability to connect strategy with storytelling, all while staying ahead in fast-evolving industries.

Today, we’ll uncover the lessons he’s learned, the challenges of adapting to new industries, and his vision for the future of marketing and brand growth. Let’s roll…