What type of content should you put at the Top of The Funnel?

Should you just chop your big piece of content into smaller pieces and distribute the content?

Or is there something else that you should consider?

According to Shyam, there is.

In this episode, Shyam and I discuss the concept of “Sequence of Beliefs”. Understanding this sequence of beliefs helps you strategize your content much better. Listen now and let me know :)

Talking points -

1. What is a sequence of beliefs?

2. How does a sequence of beliefs apply to social media content?

3. The sequence of beliefs that Shyam uses for his brand