It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two.

Since we are consumers at heart, we all tend to have a consumer bias when it comes to marketing, but B2b sales and marketing are different altogether. It takes an understanding and perspective that matches what our clients and prospects need to make informed and profitable business decisions

I have had multiple customers come to me and ask how they could use consumer tactics with a B2b audience, but I tried to guide them down a better path for success. B2b Marketing for better sales is NOT:

For Easy Lead Generation

For Shameless Self Promotion

For Ecommerce Amplification

This episode will explore some client journeys about how their consumer bias in marketing led them to miss some of the tactics they should have used to get bigger and better B2b sales results!

With AI, biased data will produce biased outcomes.

With B2b marketing, we sometimes get in the way of our own success!

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