After more than a decade in the business, the CRO experts and UX strategists at The Good have identified patterns while working with clients. Through their experience, they discovered that when you optimize specific areas of a website, you consistently get an improved conversion rate and increased revenue. 

In this episode, Jon and Ryan explore the different tests that The Good team has had success with time and time again. 

Listen to the full episode if you want to learn:

1. How annotating in Google Analytics can help you in the future
2. What variants and control are in A/B testing
3. What tests to run on your ecommerce website
4. Why these five tests are effective 

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.