Mac Prichard is the Founder and President of Prichard Communications, a PR company that works with foundations, non-profits, and other social change organizations. He helps his clients tell their stories in order to make a difference to the issues they care about or the communities they work in or serve. On this episode, he talks about the challenges of managing PR and marketing for "products" that do not operate in the traditional sense, as well as shares some tips about how to improve your negotiation skills. Tune in for more!

 

Key Takeaways:

[:19] John introduces his guest for this episode — Mac Prichard.

[1:15] What does Mac do?

[2:24] What is a Certified Benefit Corporation? What are the benefits of being a B-Corp?

[7:48] What is Mac's background?

[12:43] How did Mac go from a position in government into his current situation?

[14:54] How did Mac's business evolve to catering to his current clients?

[18:23] As an expert in communicating, what are the differences in communicating with other communications professionals, employees and vendors?

[20:53] What does Mac do to serve his clients?

[23:39] Measuring success is a big problem with vendor-client relationships. How does Mac address the fact the outcomes for his clients can't really be controlled?

[26:24] How does Mac manage the dynamics of promoting a "product" that doesn't function in the traditional sense?

[29:17] Mac shares some tips about negotiation based on his experiences and what he's learned in his business.

[32:10] What are some issues that Mac has helped with that he is especially proud of?

[35:15] Businesses also solve problems with the products and services that they sell, and they are making a change regardless of whether they're B-Corps or not.

[36:33] To find out more about Mac and the work that he does, visit his website!

 

Mentioned in This Episode:

Mac Prichard on LinkedIn

Prichard Communications