Brand Archetypes

Episode 73 – Negative Newsjacking a Bad Idea


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It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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