Pete Jacobs is a world champion ironman triathlete, coach and business owner.
He's been racing Iron-distance triathlons since he was 18, and won the gruelling title in Hawaii in 2012. Pete continues to race.
I met Pete in 2009 and he became a great friend over the years. There is a lot of value in this episode as we dive deep into Pete's mindset to unlock how he thinks about setting goals, perception, sacrifice and more.
This episode transcends sport, I hope you enjoy it as much as I did.