In Episode No. 73 of The Big Web Show, Jeffrey Zeldman interviews content strategist and author of "Content Everywhere" (Rosenfeld Media, 2012) Sara Wachter-Boettcher (@sara_ann_marie) about how practitioners can organize and structure content to maximize its value, longevity, and future-friendliness.

Links for this episode:

• http://twitter.com/sara_ann_marie
  
• http://rfld.me/content-everywhere
  
• http://sarawb.com
  
• http://contentsmagazine.com
  
• http://unsuck-it.com
  
• http://content-science.com/clout-the-book
  
• http://www.amazon.com/Content-Strategy-Work-Real-world-Interactive/dp/0123919223
  
• http://www.abookapart.com/products/the-elements-of-content-strategy
  
• http://www.abookapart.com/products/content-strategy-for-mobile
  

This episode of The Big Web Show is brought to you by An Event Apart, the design conference for people who make websites. Dedicated to the proposition that the creators of great web experiences deserve a great learning experience, An Event Apart brings together twelve of the leading minds in web design for 3 days of non-stop inspiration and enlightenment. If you care about code as well as content, usability as well as design, An Event Apart is the conference for you. Find out more at aneventapart.com.