Today's episode is all about destination marketing, and we're learning from a master craftsman.

Matt Stiker spent the first part of his career in advertising agencies running a wide range of accounts for highly creative and highly successful brands including ESPN, Coca Cola, Microsoft Windows, and X-Box.

He also ran advertising and marketing for a diverse set of companies including Adidas and HP.

Matt stepped into destination marketing ten years ago as the first-ever chief marketing officer for San Francisco Travel, formerly San Francisco Convention and Visitors Bureau. And then, the same role for attractions and marketing company, City Pass.

Now Matt runs his own marketing consultancy focused primarily on DMO's and travel-related businesses.

A full transcript of this episode is available here: http://destinationontheleft.com/matt-stiker/