I don't know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don't know me enough to reach out and get to know me, yet they think they can know who a good lead would be like for me and my company?

I view leads as cold calls and who has time for that? I prefer prospects, where we have something in common and have a real reason to have a conversation. It's all about the RACE acronym I mentioned in a previous podcast and blog.

R - Relevancy

A - Awareness

C - Consistency

E - Engagement

This episode will explore the difference between leads and prospects, and how you can create a system around getting to know each other and having real conversations about common goals!

Leads = Cold Calls?

Prospects = Conversations! Those are people who engage with your business with a purpose... and are way less work than chasing leads!

Want To See How To Market BETTER? - Click Here