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But sometimes projects are doomed from the outset, regardless of how well a creative delivers. There are bad clients out there—clients that don't engage in good faith, who'll use any excuse to blame creatives, just to save money. How can you avoid toxic clients? When should you run away from an opportunity as fast as you can?
By Eric HolterBut sometimes projects are doomed from the outset, regardless of how well a creative delivers. There are bad clients out there—clients that don't engage in good faith, who'll use any excuse to blame creatives, just to save money. How can you avoid toxic clients? When should you run away from an opportunity as fast as you can?