Sign up to save your podcasts
Or
Share Episode 74: Interview with Evan Patterson
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 74: Interview with Evan Patterson
Senior BDR at Reprise and Social Selling Coach at SDR Nation, Evan Patterson, talks to Ashleigh and Sue about his journey into sales, how to socially sell, and why you should incorporate it in your strategy.
SHOW NOTESHis Sales Journey
-Evan’s first job was in high school as a freelance content writer for businesses operating within Second Life.
-However, he needed a more steady income to supplement the writing. So, he started working in a restaurant. While here, someone approached him about a job selling furniture, which he accepted.
-One of his regular retail customers noticed that this job wasn’t fulfilling him. She worked as an insurance agent and offered to help him get involved in that world.
-He worked in insurance for a couple of years before taking everything he learned in B2C and moving to the B2B sales world.
Social Selling Strategy
-Understanding that people like to talk about themselves, he tries to find a way for them to do so through which he can bring in Reprise. And, he approaches them in the way a friend or family member would.
-He also has to make this strategy scalable. So, he looks at the people his ICP follows and admires. Diving into each of their posts’ comments and reactions, he creates campaigns tailored to each post and talks to people he feels he can help.
How He Got Started
-In his first professional sales role after retail, he was given a phonebook, bottle of vodka, red solo cup, and box of tissues. He stayed for a couple of weeks but realized this pace of selling was too slow.
-He explored other options like email marketing but wanted to step it up further. Thinking about how he could do so, he thought about building himself something like a fanbase, creating his referral program and Facebook pages, and sponsoring local events.
-When he made the switch to B2B sales, he thought this same mentality might work.
Is Social Selling Necessary?
-There’s more than one way to get a job done. Social selling is not a necessity, but if you can and want to, you should.
-There are also other factors at play as to whether it would be a good idea to try. The ICP you have and the nature of your product also tie in.
Making Social Selling a Part of Your Strategy
-If your company has a process in place, try to integrate social selling with it and track the meetings it brings in.
-Start with finding the brands and people your ICP loves. Look at the posts they’re interacting with, and tie that in with how your product can solve a problem they face.
Resources
-The Sales Development Playbook by Trish Bertuzzi
-The Sales Acceleration Formula by Mark Roberge
-The Guy Who Decides Packaging
-Supporting Your LGBTQ+ Employees
Connect With Evan
Connect With OSoS
-Twitter
Send in a voice message: https://anchor
View all episodes
By Ashleigh EarlySenior BDR at Reprise and Social Selling Coach at SDR Nation, Evan Patterson, talks to Ashleigh and Sue about his journey into sales, how to socially sell, and why you should incorporate it in your strategy.
SHOW NOTESHis Sales Journey
-Evan’s first job was in high school as a freelance content writer for businesses operating within Second Life.
-However, he needed a more steady income to supplement the writing. So, he started working in a restaurant. While here, someone approached him about a job selling furniture, which he accepted.
-One of his regular retail customers noticed that this job wasn’t fulfilling him. She worked as an insurance agent and offered to help him get involved in that world.
-He worked in insurance for a couple of years before taking everything he learned in B2C and moving to the B2B sales world.
Social Selling Strategy
-Understanding that people like to talk about themselves, he tries to find a way for them to do so through which he can bring in Reprise. And, he approaches them in the way a friend or family member would.
-He also has to make this strategy scalable. So, he looks at the people his ICP follows and admires. Diving into each of their posts’ comments and reactions, he creates campaigns tailored to each post and talks to people he feels he can help.
How He Got Started
-In his first professional sales role after retail, he was given a phonebook, bottle of vodka, red solo cup, and box of tissues. He stayed for a couple of weeks but realized this pace of selling was too slow.
-He explored other options like email marketing but wanted to step it up further. Thinking about how he could do so, he thought about building himself something like a fanbase, creating his referral program and Facebook pages, and sponsoring local events.
-When he made the switch to B2B sales, he thought this same mentality might work.
Is Social Selling Necessary?
-There’s more than one way to get a job done. Social selling is not a necessity, but if you can and want to, you should.
-There are also other factors at play as to whether it would be a good idea to try. The ICP you have and the nature of your product also tie in.
Making Social Selling a Part of Your Strategy
-If your company has a process in place, try to integrate social selling with it and track the meetings it brings in.
-Start with finding the brands and people your ICP loves. Look at the posts they’re interacting with, and tie that in with how your product can solve a problem they face.
Resources
-The Sales Development Playbook by Trish Bertuzzi
-The Sales Acceleration Formula by Mark Roberge
-The Guy Who Decides Packaging
-Supporting Your LGBTQ+ Employees
Connect With Evan
Connect With OSoS
-Twitter
Send in a voice message: https://anchor