Want to write a book to build your authority, but are a bit worried it might fall flat?

In this episode, we dive deep into a common (but rarely talked about) issue in the expert and entrepreneurial space: why so many nonfiction, expert-led books don’t actually work — even when they’re beautifully written or traditionally published.

If you’re planning to write a book to grow your business, establish your expertise, or attract speaking opportunities and high-value clients, this episode is a must-listen.

We explore:

+  Why great ideas and expert knowledge aren’t enough
+ The hidden reasons many self-published and traditionally published books miss the mark
+ What separates a strategic, trust-building authority book from a content-dump or “blog post in disguise”
+ The real markers of a book that drives speaking gigs, client inquiries, and brand momentum
+ Traditional vs. self-publishing, and why how you publish matters less than what you’re building

Whether your goal is to write a thought leadership book, a business-building book, or a self-published nonfiction book that positions you as the go-to in your space, this episode will help you avoid the most common traps.

💡 Highlights & Key Takeaways:

• "Most expert books don’t work for the author – not because they’re badly written, but because they’re built without clear intention."
• How to craft a nonfiction book that acts as a trust-building tool instead of just a pretty product
• Why publishing a book doesn’t guarantee results... and what to focus on instead
• Why strategy, structure, and story must align with your business goals
• How a book that sells 200 copies can create more impact than one that sells 500+

 Resources + Support:

If you’re planning a book this year (or have one hiding in a Google Doc waiting to be finished), I’d love to support you.

→ Explore book coaching, editing, and ghostwriting support at: theluminous.media
→ DM me on Instagram @catebutlerross, I love hearing where you’re at.