Jeanne Bliss is the President of CustomerBliss, where she guides C-Suite and Chief Customer Officers around the world on earning business growth by improving customers' lives. She pioneered the role of Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands' End, Microsoft, Coldwell Banker, and Allstate where she drove achievement of 95 percent loyalty rates. Jean is a sought after speaker and thought-leader, co-founder of the Customer Experience Professionals Association, and the author of three best-selling books, including the newly released, "Would You Do That To Your Mother?"

What you'll learn about in this episode:

• Why Jeanne wrote her latest book "Would You Do That to Your Mother?"
• The importance of taking business personally
• How Jeanne's book "Would You Do That to Your Mother?" can be helpful to every member of your organization
• Why you should strive for goodness driven growth within your organization
• The importance of connecting to your mission
• Why you need to earn the trust of your customers
• How to become innovative to meet the needs of your customers
• Why you need to think through the lens of your customer
• How being deliberate in your treatment of your customers turns you into a "make Mom proud" company
• The importance of leaders enabling their employees to bring their best selves to work

Ways to contact Jeanne:

• Website: www.make-mom-proud.com
• Website: www.customerbliss.com
• Twitter: @JeanneBliss
• Book: "Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers"