John Lincoln is the Co-founder and CEO of Ignite Visibility, a leading digital marketing agency that was ranked as the 698th fastest growing private company in America on the Inc. 5000 list in 2017. He's also a digital marketing teacher at the University of California San Diego and author of the book, "Digital Influencer: A Guide to Achieving Influencer Status Online." John has worked with hundreds of companies, ranging from startups to household names, and has won awards in search engine optimization, conversion rate optimization, analytics and social media. He's also been featured on Forbes.com, Entrepreneur.com, and Inc.com.

What you'll learn about in this episode:

• Why John decided to step out of the box and make movies around SEO and social media
• The positive outcomes of making the SEO and social media movies
• How the documentaries have impacted John's business, Ignite Visibility
• The importance of being unique to stand out in the marketing space
• The importance of finding everyone you need to influence to be successful in your space
• Why John felt compelled to write his book "Digital Influencer: A Guide to Achieving Influencer Status Online"
• What skill sets are needed to achieve influencer status
• Why you need to be willing to put yourself out there and not care what others think
• The importance of paying close attention to your daily analytics
• Why you need to find what works, look at your numbers and then scale it

Ways to contact John:

• Blog: ignitevisibility.com/blog
• YouTube: www.youtube.com/user/IgniteVisibility
• Twitter: @johnelincoln
• Website: www.ignitevisibility.com