Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, "Selling to the C- Suite," and the 2nd edition was just released.

What you'll learn about in this episode:

• How writing a book can help your business by building credibility
• Why you need to get involved in the project early when selling to the C-Suite
• The importance of having a strong presence on LinkedIn
• Why companies are looking for the value you will bring to them
• How sales people identify the relevant executive for the sales opportunity
• How to take your cornerstone content and spread it across many platforms
• How to gain credibility with a C-Suite Executive
• Why referrals become your best source of your next client
• Why organization is a critical skill to master
• The importance of doing everything for your client in a responsive and responsible way

Ways to contact Steve:

• Website: www.sellxl.com
• LinkedIn: www.linkedin.com/in/stevebistritz
• Book: "Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top"