Sync licensing, or synchronization, is when music is used in TV, film, and other forms of visual media. Landing a sync placement can be huge for a songwriter or artist, and there’s so much that goes into this part of the music industry. I’m honored to welcome Shantell Ogden onto the show to chat all things sync licensing. We talk about the benefits of receiving a placement, deals and terminology to know in contracts, the way an artist’s brand can be tied to the media their song is being used for, the reality of pitching songs, the types of songs that are most suitable for sync, and more. Shantell and I had such an informative conversation that gives a glimpse into the sync world, and I hope you enjoy it.

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Thank you so much for listening. Until next time, stay “write on track!”