Meagan and Liora started in completely different backgrounds, but both felt that they were crazy enough to jump in to fix a 'hair problem'.

With backgrounds in business and photography, both Maegan and Liora pulled their skills together to create complimenting strengths. By working Maegan's kitchen 4 years ago, they became 'crazy scientists' to figure out what they could create. Finding the solution has meant that oVertone allows vibrantly colored hair to be totally healthy, and maintain its color.

Fast forward 4 years, oVertone has a team of over 50. Their brand voice is something that has been cultivated by trends that have come from their team and how they speak to each other in the office. This allows for an authentic and real voice that people love!

Our hair color can now be a way that we extend our personality and style into the world, without destroying our hair... Using oVertone is so simple you put it on your head, leave it for a while and then wash it out - could not be easier!