SHOW NOTES

How Did He Start?

-One moment that stands out is February of 2020 when he attended a conference. One of the speakers was Sara Blakely, Founder of Spanx.

-Sara mentioned her “why” was to elevate women. Francisco had just read Start With Why by Simon Sinek. So, he began thinking about what his why is.

How To Create One?

-It may be beneficial for you to start with a stream of consciousness or large ideas and narrow them down. This process is iterative.

-It’s important to separate personal and professional statements because you are not your job.

-If you run into writer’s block, try to find three overarching themes as guiding points. The writing will flow from there.

How To Separate Personal From Professional?

-Your professional should have something to do with the product you sell. And, should change as you change jobs.

Resources

-Start With Why by Simon Sinek

Connect With Ashleigh

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Connect With Francisco

-LinkedIn

-Instagram

-Twitter

Let’s Connect!

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