In this episode we continue our deep deep deep dive into the messed-up story behind modern cereal, and oddly enough, but we finally get to one of the cereal companies with William Keith Kellogg, and we get into well obviously the Kellogg brand. We get into the kind of mundane story of how William started his cereal empire and all the where it's at today! Will they uncover the truth? F if I know, listen to the damn episode and remember, stay vigilant, stay wild!