Ever wondered how you get people you want to buy from you to move from a tepid “I’ll think about it” to an enthusiastic “Heck, yes!”? It all starts with a gentle nudge in the right direction, and that can be accomplished through the principle of scarcity. In this episode of the Marketing Funnel Show, we’re talking about how to use the principle of scarcity in your marketing to get people to buy NOW instead of just thinking about it.