In 2023, the NFDA sent film crews to various cities to talk with consumers about their impressions of funeral directors. There were mixed reactions and a combination of positive and negative comments that gave an eye-opening perspective on the public's views of the funeral profession.

In this episode, host, Gabe Schauf sits down with funeral directors, Lori Sheeler, Anna Zvirman-Nesbit, and Naomi Bradbury-Marchand to discuss those impressions and what we can do to develop the public's positive perception of funeral service.

To view the consumer video CLICK HERE

Sponsored by Johnson Consulting Group