Michael Peshkam is the founder and CEO of Xincus. Xincus gives businesses an opportunity to collaborate and communicate with each other on his platform and creates the opportunity to leverage social media. Michael talks about businesses and social media, noting that there is a difference between a business that uses social media and a business that is a social business.

Xincus is the first-of-its-kind online Social Marketplace for Business that makes the power of mass collaboration available to everyone by bringing together Experts, Businesses, and Enterprises to engage each other and create new business value and opportunities that they could not develop independently.