It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM.

One thing has become clear. The change was becoming a constant accelerating fact of life. Some of us (a small few) were prepared, some were adaptive, and some just crumbled under the pressure. During the flurry of change, one thing became undeniably clear. People needed to feel valued, heard, and comforted.

Business and sports have often been referred to as battles and wars. British political philosopher Herbert Spence often talked about "survival of the fittest" and a battle between the "haves" and "have nots." A soldiers' motivation to enlist is not as much about a desire to kill, as it is about a need to belong.

Your staff are people first and workers second. They have all been transformed by the recent events, and desire to belong, but that is fed by their search for a greater purpose. That is where empathy comes in.

"Empathy is the ability to sense other people's emotions,

and the ability to imagine what someone else might be thinking or feeling."

In this episode I will discuss how empathy with your sales team can model that behavior with you customers to creat longer and better business relationships!

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