Our special encore guest today is Bill Troy. He is an Inc. 500 CEO who helps global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” Now...you may remember Bill and the wisdom he shared during Episode 597. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 597 to your list of vital priorities.

What you'll learn about in this episode:

• Why Bill was driven to write his book “CLICKSAND”
• The importance of being more specific when it comes to business development and recruiting
• Why you should not be afraid to repel potential customers
• How millennials are looking for personal relationships as a source of trust
• Using modern marketing tools to create something of value
• Why you need to start with what you want to accomplish and THEN choose the tools
• Recognizing the ‘magical moments’ in the relationships that you’re developing
• Why you shouldn’t have a fear of scaling your business to get larger customers
• Hiring people who will add value to your team
• Why you need to think like an owner — not like a manager

Ways to contact Bill:

• Website: www.clicksand.net/onward