Guest Dustin Rea joins us to discuss the importance of aligning a company's standards and processes with its lifecycle stages. The discussion covers five key phases: the MVP phase, where the foundation is built; the Product User Fit phase, focusing on understanding customer needs; the Product Market Fit phase, solidifying the offering; the Scaling Up phase, managing growth; and finally, the Multi-Product Platform phase, where companies expand their offerings. Each phase presents unique challenges and requires different approaches to maintain quality and efficiency.