Welcome to the first episode of our Creator Economy series on Pretty Smart Rich! Today’s guest is Jo Wong, GM of Pop Store—one of the sharpest minds behind creator monetization tools and strategy. We get into the real talk behind making money as a creator in 2025.

Jo breaks down:

• Why websites are dead (and what to build instead)

• How to actually own your audience

• What makes live shopping so powerful

• Why brand deals alone aren’t enough

• And how creators can start monetizing access to themselves—from day one.

This is your soft launch into treating your creator journey like the business it is. Whether you’re just starting out or ready to scale beyond brand deals, this episode is your blueprint.

🎙️ Hit play and let’s get into the future of content, community, and cash flow.

📲 Create your Pop.Store (it’s free): https://get.pop.store

This isn’t just about content. It’s about power, ownership, and building the future of business—one creator at a time.