Lee Caraher, is the Founder, President, and CEO of Double Forte, a Public Relations and communications firm founded in 2002. She is a specialist in communication, specifically intergenerational communication and communications with Millennials. On this episode, Lee and John discuss different methods of communication, particularly for dealing with millennials, as well as strategies for writing effective emails. Lee also shares her tips for creating an alumni program for former employees, and why this is so important going forward. Tune in for more!

 

Key Takeaways:

[:18] John introduces his guest for this episode — Lee Caraher.

[2:07] Who is Lee and what does she do?

[4:18] Lee is not really considered a PR expert, but rather an expert in the field of intergenerational talent. How did that happen?

[11:12] John and Lee discuss the 'Millennial problem' — it's not that all Millennials live up to the negative stereotypes but they are different from previous generations.

[16:36] What books has Lee written on this topic?

[17:54] What is an effective method of communication? Lee explains why 'command and control' is less effective than the 'communication around appreciation' method, especially when dealing with Millennials.

[20:40] Lee shares some methods of improving communication.

[24:22] As leaders, you need to adapt to the environment and the environment is changing. Lee shares some tips for more effective emails.

[29:11] Another thing to keep in mind about communication is how much more of it we have today. Businesses and teams need to figure out which channel to use for which purpose and stick to it.

[37:44] What is the boomerang principle? Lee shares her experiences of her employees who left and came back and the importance of training.

[43:05] Lee recommends creating an alumni program for your former employees. What are the benefits of having an employee program?

[49:40] Get more information about Lee and the work that she does via her websites.

 

Mentioned in This Episode:

Lee Caraher

Lee Caraher on Twitter

Double Forte

Books by Lee Caraher

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Turn the Ship Around: A True Story of Turning Followers Into Leaders, by L. David Marquet

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Smartsheet

SaneBox

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