In this episode of Building Knowledge, we’re joined once again by marketing and PR expert Michael Dardano, principal of The Buzz Potential, a Tuckahoe-based firm serving the New York metro area.

We dive into actionable marketing strategies for businesses as they navigate the summer and prepare for the fall. Topics include:

• Which social media platforms are best for summer outreach
• Whether broadcast and print media still have value in seasonal campaigns
• How to plan ahead for fall marketing—and when to start
• New media trends, tools, and routines to watch for
• The impact of national policy, like tariffs, on marketing decisions
• And insights on the current mindset of business owners across the region

Whether you're fine-tuning your summer message or looking ahead to Q4, this episode offers timely, practical advice to help you make the most of your marketing efforts.