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As creatives begin to build up a client base, and demand for their work starts to grow, we inevitably face the question of what to do when we've tapped out our own personal time resources. Do we simply say "no" to new clients, or do we expand our capacity by hiring help? This is a pivotal decision. Because without intentionality, and careful planning, growth can quickly turn from the fulfillment of all your dreams, to your worst nightmare.
By Eric HolterAs creatives begin to build up a client base, and demand for their work starts to grow, we inevitably face the question of what to do when we've tapped out our own personal time resources. Do we simply say "no" to new clients, or do we expand our capacity by hiring help? This is a pivotal decision. Because without intentionality, and careful planning, growth can quickly turn from the fulfillment of all your dreams, to your worst nightmare.