Aaron Hendon is in the real estate business with the Keller Williams Brokerage. However, Aaron has a different take on his industry and is changing the rules of the game. On this episode, Aaron shares how he has niched down and differentiated himself from the rest of his competitors to cater to the boomer market in a unique way, and his true passion of providing consumers with knowledge of the industry that will help them make better decisions. Tune in to find out more.