Pay  has been active in the music and entertainment industry for 20+ years.  She’s been a studio and performing artist, hosted her own radio show and  as a DJ, she has released promotional mixtapes for artists.

As a known  music journalist, she has interviewed artists, DJ’s and producers such  as Ice Cube, Jazzanova, Little Dragon, Nas, Ne-Yo, Adrian Younge, Rob  Lewis, Hiatus Kaiyote and the Wu-Tang Clan. As well as important  industry people like Shanti Das (Silence The Shame), Rob Stone (The Fader) and Nicki Farag (Def Jam). Her resume also includes actors and  comedians like Kevin Hart, Charlie Murphy and Romany Malco.

Her  journalistic experience led to also being a host, moderator, and speaker  at several international (music) festivals and conferences such as Amsterdam Dance Event and got her a seat at the Supervisory Board of The Melkweg, one of Amsterdam’s most known music venues.

Next to all that, she applies her 20+ years of experience in the  music & entertainment industry, combined with an MBA in marketing,  as an artist consultant, helping new artists and other creative talents  strategically brand their name and art. She also lends her expertise to the Ivy Chanel Music Academy (ICMA) in London, England, helping students, by giving them the right tools for their starting music careers. Aside from consulting, Pay manages the careers of several artists and creative people in music, film and TV.