Steelcase's Jennifer McCready on Smart Office Furniture Channels

Office furniture is big business, with companies ranging from SMBs to enterprises spending more than $11 billion annually on workstations, desks, chairs and other appointments necessary to operate a contemporary workplace. Many people think of office furniture as inert, a necessity that's part of the operational infrastructure. However, office furniture is increasingly influencing or influenced by technology. Office workers need furnishing that enables, complements, and enhances the functionality of technology – everything from desktop computers to notebooks to displays to collaboration and teleconferencing equipment. As PCs replaced typewriters, office furniture manufacturers amended their designs to accommodate the digital devices. Today, they and their dealers are collaborating with technology companies and solution providers to integrate technology and furniture to create holistic, flexible, and productive work environments. Jennifer McCready, manager of global channel development at office furniture manufacturer Steelcase joins Pod2112 to talk about the evolution of office furniture and the potential for crossover collaboration in the technology channel.