In Episode 77, Ryan and Nate run through the "Brand Finance Apparel 50" report which reports on the world's most valuable and strongest apparel brands ranging. From a surface level view - this list may not surprise you, as metrics like past and forecasted revenues, the value of a brand’s trademark and associated marketing IP are taking into account, but there's more to it. Looking through the lens of luxury fashion as a part of streetwear and popular culture, the list takes on an entirely different persona.

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